Following the successful launch of the Juventus 24 Home Kit and the unveiling of the overarching story of interstellar travel, comes the launch of the Juventus 24 Away… far far away.
While the Home Kit was focused on mankind’s historic footsteps on the moon, the Away reimagines the DNA of the club through the eyes of extraterrestrials. As if a portal opens connecting Torino and another galaxy only to share this one kit.
As for the graphic, the iconic Juve stripes are constructed and deconstructed simultaneously to create a glistening halftone effect resembling the sun’s rays touching the jersey for the first time as the particles of the stripes are beginning to form. The end result is an innovative take on stripes, rooted in iconic sportswear.
The colors of the kit, designed to be both eye catching and unconventional, are also true to the iconic colors of Juventus and Turin with the new shade of Yellow as the base and the iconic Juve pink to highlight the main design marker of the seasonal inserts.