A truly special project for a one of a kind player.
I collaborated with Ian Wright one on one to create a bespoke prematch for him and Arsenal which embodied his spirit as well as showcased his most iconic moments through hand drawn bandana designs that adorn the garment.
The bandana aesthetic comes from the legend's own personal style influenced by Japanese culture and his signature bandana look. Once that was established then each moment from his golden boot to his iconic celebrations was made into a bandana design steeped in Easter eggs. These hidden gems were key in creating a long lasting relationship with the consumer who might only see the hibiscus flower or another of the smaller elements on the fourth or fifth wear, appreciating the garment each time they decide to wear it.