While rebranding the Adidas three stripes, a brand mark sacred to the company as well as the sporting world, the goal was to find a way to feel light to feel fast and to feel intuitive.

The spark of the design language came in the form of meditation and breathwork. I hit a wall when I was designing and sketching out ideas so I tried to put myself into the mind of the athlete wearing the shoes. As a sprinter in another life, I remembered the feeling at the starting blocks right before a race. The breath you take, the inhale right before the shot of the starter pistol. The slow breath before the fast twitch and the juxtaposition this created.

The striated gradient felt like an intuitive solution graphically to show a change in motion, compression to inflation, slow to fast.

This branding has since spread into not only running but across all adizero shoes in the Paris Olympics from track spikes to throwing shoes and even basketball.