Bringing back the trefoil.
The Juventus jersey is a new take on a classic monogram, creating a chainlink effect through the interlocking crests.
MÉXICO COPA AMERICA 24
The home and away jerseys for México 2024 for Copa America this summer are inspired by Mexican folk art and the creation of intricately painted alebrije sculptures depicting mythical creatures, in this case the eagle and the snake deriving from the nation’s flag.
The México away jersey offers a new, agave inspired take on the federation’s signature green, highlighting the desert habitat of the rattlesnake seen on the country’s flag. The intricate graphic, radiating from the neck, takes inspiration from the unmistakable pattern of the rattlesnake as well as the beautifully painted patterns that adorn the Alebrije sculptures of Mexican folk art and now the 2024 México selección.
A timeless kit for a timeless player.
Following the final whistle of the EUROs comes the "ROAD TO WORLD CUP 26“ in the form of the MLS 3rd kit Collection.
When we began brainstorming about an overarching 3rd kit concept that both honors the history of football in the US, while simultaneously creating something new and exciting for the fans.
The Archive Collection pays tribute to some of those remarkable moments through a heritage spirit.
We decided to incorporate innately American sport elements like the front wordings you may see in baseball or hockey as well as infusing a heritage feel with exaggerated embroidery executions and graphics that bring the idea home in a unique way for each club.
Inter Miami in particular is inspired by the massive legacy of sports in the city from the Orange Bowl to the historic teams and players that played there.
The front wording brings the cultural element to the table, deriving from the iconic Art Deco signs found on the strip along the beach and throughout the city.
Juventus has an equally extensive and impressive history of coveted kits, and it is my distinct pleasure to add a verse to this incredible football tradition.
The genesis of the kit derives from mankind’s lunar missions, defying preconceived notions and testing the boundaries of human achievement. This manifests itself most prominently in the engineering of the jersey, depicting the face of the moon with all its craters, valleys and ridges. The lunar face is eclipsed by the iconic Juventus stripes to create an iconic kit.
MÉXICO COPA AMERICA 24
The home and away jerseys for México 2024 for Copa America this summer are inspired by Mexican folk art and the creation of intricately painted alebrije sculptures depicting mythical creatures, in this case the eagle and the snake deriving from the nation’s flag.
The hand painted home jersey graphic is inspired by eagle feathers; combining the burgundy used in the federation’s first jersey, the classic green color ubiquitous with so many of México’s iconic moments and the modern agave hue comprising a colorway that symbolizes the rich history of the federation with a glimpse into México’s bright future ahead of the Copa America.
A truly special project for a one of a kind player.
I collaborated with Ian Wright one on one to create a bespoke prematch for him and Arsenal which embodied his spirit as well as showcased his most iconic moments through hand drawn bandana designs that adorn the garment.
The bandana aesthetic comes from the legend's own personal style influenced by Japanese culture and his signature bandana look. Once that was established then each moment from his golden boot to his iconic celebrations was made into a bandana design steeped in Easter eggs. These hidden gems were key in creating a long lasting relationship with the consumer who might only see the hibiscus flower or another of the smaller elements on the fourth or fifth wear, appreciating the garment each time they decide to wear it.
While rebranding the Adidas three stripes, a brand mark sacred to the company as well as the sporting world, the goal was to find a way to feel light to feel fast and to feel intuitive.
The spark of the design language came in the form of meditation and breathwork. I hit a wall when I was designing and sketching out ideas so I tried to put myself into the mind of the athlete wearing the shoes. As a sprinter in another life, I remembered the feeling at the starting blocks right before a race. The breath you take, the inhale right before the shot of the starter pistol. The slow breath before the fast twitch and the juxtaposition this created.
The striated gradient felt like an intuitive solution graphically to show a change in motion, compression to inflation, slow to fast.
This branding has since spread into not only running but across all adizero shoes in the Paris Olympics from track spikes to throwing shoes and even basketball.
Bayern Munich 23 Third + Wiesn Kit
Derived from the botany synonymous with the Bavarian Alps, the kit embraces a hand drawn floral graphic. Each individual flower was meticulously drawn by hand using Procreate, mirroring the time and attention a hiker would give to these beautiful specimens along their way.
As you can see in the images, we executed the graphic in two colorways as well as two different executions: engineered and sublimated. This is to exemplify our initial strategy of not only having the best for the athlete on pitch but creating a new concept of a lifestyle jersey solely meant for the fans, embracing the executions that are meant for style.
In collaborating with Olympian Grant Halloway, it became clear very quickly he had an indescribable energy, one we wanted to be embodied in his signature singlet.
We were able to include a gold graphic inspired by his warm up and his affinity for dragon ball z and going super saiyan like Goku as well as his signature rose, his tagline #wonderboy and even his area code (757) to keep him grounded and to honour his roots
Following the successful launch of the Juventus 24 Home Kit and the unveiling of the overarching story of interstellar travel, comes the launch of the Juventus 24 Away… far far away.
While the Home Kit was focused on mankind’s historic footsteps on the moon, the Away reimagines the DNA of the club through the eyes of extraterrestrials. As if a portal opens connecting Torino and another galaxy only to share this one kit.
As for the graphic, the iconic Juve stripes are constructed and deconstructed simultaneously to create a glistening halftone effect resembling the sun’s rays touching the jersey for the first time as the particles of the stripes are beginning to form. The end result is an innovative take on stripes, rooted in iconic sportswear.
The colors of the kit, designed to be both eye catching and unconventional, are also true to the iconic colors of Juventus and Turin with the new shade of Yellow as the base and the iconic Juve pink to highlight the main design marker of the seasonal inserts.
MLS x Marvel
This collaboration is meant to highlight the supernatural nature of players in the MLS All Star game as well as the children fighting cancer with Kick Childhood Cancer.
The All Star prematch adorns a truchet graphic created from Captain America's shield, while the Kick Childhood Cancer prematch depicts all your favourite super heroes in a comic book style piping through the fabric and onto the pitch.
The collaborating even infused into training wear, where we recreated the iconic Avengers time suits with subtle Stark Industries references.
Focused on Footwear for Running/Core/Kids/Neo. Managing both Inline and Collaboration Graphics from Concept to Tech Pack. Actively collaborating across the Business and the Globe via Factories, Marketing, Collaboration Partners, Design, Creative Direction. Work Closely with Color and Materials to achieve the highest possible value.
The Olympique Lyonnais Away 23 jersey is an ode to the 90s era of French football. We brought back the bold OL crest as well as developed a stripe engineering which embodied the spirit of the game at the time. A classic for the Superfan
This classy OL Home jersey is inspired by the incomparable French cuisine and the legend that is Paul Bocuse. The story manifests itself in the symbolic tricolor French collar as well as the gold stripes that symbolise best in class
The Tigres Home 24 kit harkens to the teamgeist era of Adidas football with an aggressive curved chestbar, echoing the iconic inserts for the season.
For Sasha Zhoya's Signature Singlet we collaborated with him and it was clear that the goal was to bring something fresh to the track. We wanted to have something that was unisex, something that embodied his three nationalities and his interest in spirituality.
The result was a layered graphic mix consisting of a triangular pattern referring to his nationalities, a sacred geometry pattern for his interests as well as his own personal philosophies and values as sign offs.
The Olympique Lyonnais Third is a collaboration with local street artist, Poter. This collaboration spanned crossed the club, local markets, sports marketing, product marketing, and of course the street artist himself.
The Tigres 24 Away kit is inspired by the majestic mountains that surround Estadio Universitario, ubiquitous to the region of Nuevo León, Monterrey and Tigres UANL
The Tigres Femenil 23 kit is created in honour of La Ola and the fans of Tigres, displayed in the wavy, hand done and painterly take on the fan favorite.
The University Stadium is known throughout the football world because"La Ola" was born here: on September 18, 1984, this massive demonstration emerged in a friendly match between Mexico and Argentina, which ended 1-1 with goals from Manuel Negrete and Jorge Burruchaga.
El Volcan. This kit, inspired by the power and magnitude of Volcan Garcia in Nuevo León. The graphic embodies the flares of magma bubbling up at the surface while also maintaining a technical appearance.
The Orlando City SC Away 24 is steeped in history with a new take on their iconic crest from the club's early years, a new lilac color to expand the club's monopoly on purple in the MLS as well as a red accent referring to when the club was forced to play in a red jersey for a season due to production issues only to have an unforgettable season.
Some incredibly fun projects came out of my time working on kids footwear. Many collars with beloved childhood characters with the aim of making the absolute most out of the collaboration, pushing the boundaries of what we could achieve and bring to life in the most fun way for kids
The Chicago Home 24 is for the superfans, the Chicagoans that are going to pick up on the six pointed star details in the graphic side panels/binding and the sign offs and the subtle ode to the Chicago flag with the cyan lines within the cut and sew chestbar.
While Interning for Hebru Brantely I was given the opportunity to collaborate with A Bathing Ape as well as Medicom. Here you can see the product I designed that came to market.
The NY Redbulls Home is a modern twist to the clubs Metrostars roots, reintroducing the iconic lightning bolts from the original crest in a bold and new way.
The Cruziero Home 24 is inspired by the owner himself R9 and his iconic debut at Cruziero when he was just a promising young talent. The crest is reimagined into diamonds and stars emanating from the neck in a linear pattern created from the repeated shape of a star getting bigger and bigger, much like the iconic player himself.
Cruziero Away 24 brings Pampulha to the pitch, recontextualizing the iconic mosaic architecture into a flat knit and the storytelling of the jersey.
The Atletico Miniero Home 24 kit is a graphic update on the club DNA, adding a sense of depth through the halftone graphic within the stripes in order to create a new graphic language for the season.
The Atletico Miniero Away 24 kit echoes the design of the home jersey with the same halftone graphic language but in the form of the club's iconic stripe CI with a focus on the rising tides of the water surrounding the Brazilian club's shoreline
The kits for this Brazilian club were designed with the season ticket holders in mind with an aim to be timeless, clean and classic
ADIDAS RUNNING REFUEL CITY SERIES
A celebration of marathons and local runners, focusing on how adidas runners refuel in our key cities. The New York slice, the ramen in Tokyo, the Doner in Berlin….
Full control over color + materials, GFX, Packaging, whole 9 yards- doesnt get more fun than that. Absolute passion project
Due to the NDA i signed at the beginning of my internship, I cannot disclose the specifics of the work I did over the summer. What I can say is that as the Product Graphics Intern in the Basketball and NBA department, I was able to create designs that will be coming to market soon! These projects include and are not limited to the Olympics, international collaborations, promo projects for athletes, rebranding for NBA superstars, NBA-wide initiatives, shoe graphics, NBA merchandise, Nike Branded merchandise and much more.
While Interning at Hebru Brand Studios there was a wide range of projects that crossed my desk. I designed merchandise that was sold at the Elmhurst Art Museum and online, I designed concept art for an upcoming Universal Movie, I designed the Hebru Brantley x Billionaire Boys Club booth at Complexion, and collaborated on designs for the upcoming line between Hebru Brantley, A Bathing Ape, and Medicom.
I also contributed to the curation process of Hebru Brantley's latest solo exhibition, Forced Fields. After analyzing the dimensions of the Elmhurst Art Museum and measuring each piece of artwork, I created a model to the exact proportions of the exhibition. From there, I was able to work closely with the artist to help visualize the show and place each piece.
In the weeks before the show, I also worked in the studio, helping to sculpt and paint pieces.
During the summer of 2017 I collaborated with Nike, Max Sansing, and Game Seven Marketing to create Rise Chicago, which gives kids of all ages access to the game of basketball. I designed two basketball courts, a series of banners, and six backboards. It was an incredibly fulfilling experience to make a positive impact on my community. It was priceless seeing kids perfect their free-throw on courts I tirelessly vectored.
As a Creative Services Intern, I generated designs, trend guides and art direction for clothing, multimedia, branding, packaging and retail needs for both Marvel and licensing partners. Throughout my internship, I created lines of merchandise for 2019 San Diego Comic Con, 2019 New York Comic Con, Cloak and Dagger, and Avengers.
Overkill, Berlin based and world renowned sneaker store, has become a steady creative partner. Whether it be pending collabs, store openings, inline merchandise, there is always an exciting project on the way
While interning for Marvel Studios, I was given the opportunity to design merchandise for the 2019 Comic Cons in San Diego and New York, including lanyards, hoodies, tshirts, coffee mugs and more.
While working as a freelance brand designer at Theory I worked on various branding templates from social media platforms to eccommerce and in store deliverables. I also designed the Spring 2019 Lookbook.
As the Summer Intern at RSVP Gallery I contributed to the creative team in a number of ways which included: designing social media content, designing graphics, photographing and editing product shots as well as editorials, styling, covering cultural events and concerts, location scouting and managing the company's ecommerce platform.
